As phone calls are part of your customer acquisition strategy, understanding which marketing campaigns are bringing you calls is very important to effectively manage your investments.
Dexem Call Tracking is about using dedicated phone numbers, called tracking numbers, for each ad, traffic source or visitor, to link your calls with the right acquisition campaigns, advertising medias, traffic sources, keywords, visitors and pages.
With dynamic number insertion, you can display different tracking numbers on your pages, depending on channels or sessions. You can analyze inbound phone call conversions by campaign, channel, keyword, and landing page, like you are already doing it for clicks and forms.
Display static tracking numbers on your online & offline marketing media, ads and campaigns you are investing in, in order to find out which of them are generating phone calls, and improve the ROI of your marketing actions.
With dynamic number insertion by traffic source, you can easily compare inbound phone calls based on acquisition channels such as organic search (SEO), paid search (Google Ads, Bing Ads), referral, custom URL parameters, email marketing, social networks, etc.
With dynamic number insertion by Web session, you can make a deeper analysis of your callers by the keywords, ad groups and campaigns they came from in Google Ads. More, you have a complete overview of the pages they have visited (landing, last, etc.), and identify their touchpoints through multichannel attribution.
Get Dexem Call Tracking data in your Web Analytics tools, such as Google Analytics or Google Ads, to analyze your inbound calls directly in your usual tools' environments.
Help your sales team by integrating your Dexem Call Tracking account with Salesforce Sales Cloud or any other CRM solution to complete your leads' and customers' activities with call data.
Use our APIs and webhooks to integrate Call Tracking with other cloud services, legacy software or any other platform.
Show the efficiency of your marketing campaigns by proving the results your clients are expecting from you. Measuring inbound phone leads will also help you show them result improvements with constant budget. This way, you build a long-term trustworthy relationship, by showing your clients that they were right to choose YOU.
For them, it means more identified conversions. For you, this means happy customers and new revenue opportunities.
In addition to help you mechanically improve the ROI of your marketing campaigns by optimizing your budget, Dexem Call Tracking helps you reduce the number of missed calls to increase leads, sales and revenue.
With intelligent call routing, call history, and real-time alerts for missed calls, your sales team have the right tools to increase the number of answered calls every day, and call back the right people at the right time.
Call us now directly at +1 (646) 553-6446.