call tracking
The #1 dynamic call tracking
solution for your website
Track the real impact of your marketing investments on inbound phone calls, and automatically analyze conversation content to better understand your leads.
You need to understand modern customer journeys — but phone calls remain a blind spot
Without call attribution and conversation analysis, it’s impossible to manage your campaigns effectively.
Without call attribution and conversation analysis, it’s impossible to manage your campaigns effectively.
Every day, your marketing generates inbound phone calls. Without call tracking, you can’t attribute those conversions to your campaigns or understand what your leads are saying.
Missing data leads to slower decisions — and poorer performance.
Without Dexem
With Dexem
« On one of our main campaigns, we measured that 50% of conversions were inbound calls. CPA was cut in half and conversion rate doubled. »
B2B Acquisition Manager, HelloWork
Measure, attribute, and analyze calls from your marketing campaigns
Measure your inbound call volume
Track how many calls your business receives and evaluate the quality of your call handling with clear performance metrics.
- Number of calls received
- Missed call rate
- Average call duration
- Calls by day and time
Attribute calls to your marketing campaigns
Accurately link every call to its marketing source, traffic channel, and keyword.
Website tracking:
- Traffic source
- Google Ads keywords
- Pages viewed before the call
- Landing page
Other channels:
- Google My Business
- Google Ads extensions
- Online directories
- Offline / print media
Use call data in your marketing tools
Integrate call tracking data into your existing marketing stack to get a complete view of campaign performance.
- Google Analytics
- Google Ads
- Google Data Studio
- Contentsquare
- Zapier
- Matomo
Connect calls to revenue in your CRM
Show how your marketing generates qualified phone leads and drives revenue by linking calls directly to sales data.
- Salesforce
- API Rest
- HubSpot
- Webhooks
AI-powered insights
Turn conversations into growth signals. Automatically transcribe, summarize, and analyze calls. Identify trends, improve scripts, and scale what works
Choose the right partner
for your call tracking strategy
Easy to use
Designed for simplicity, Dexem can be set up and used within minutes — regardless of your technical level.
High-quality numbers
Choose from a wide range of local numbers aligned with your brand image, guaranteed clean (no spam or previous usage).
Responsive support
Our experts are available by phone or email to support you at every step.
100% France-based
With teams in Rennes and data hosted in France, Dexem ensures high standards of security and expertise
Proven expertise
With over 15 years of experience in cloud telephony, Dexem handles more than 200 million calls per year with high reliability.
Modern interface
Clear and intuitive dashboards designed to make call data easy to read and act on.
Start tracking your calls
in just a few steps
Set up your tracking numbers
After a quick setup in your account, you can add your tracking numbers directly to your marketing channels. For your website, simply install the Dexem tag to enable dynamic number insertion.
What is dynamic number insertion?
The Dexem tag dynamically replaces the phone number displayed on your website with a tracking number based on the traffic source (SEO, paid ads, custom sources, etc.) or the visitor’s session.
Choose your call routing options
Tracking numbers forward calls to the number of your choice, with full transparency for both caller and receiver, and without requiring any technical changes to your phone system.
You can also enhance the caller experience by using a powerful and flexible IVR system to collect more data and optimize call routing.
Access your Dexem Call Tracking reports
From the very first call on a tracking number, you start collecting data in your Dexem reports to measure the impact of your marketing campaigns on inbound calls.
You also gain insights into caller behavior and customer interactions, as well as the quality of your phone handling.
Leverage your data across your tools
Unlock the full potential of call tracking by connecting Dexem data with your marketing and business data.
For example, link inbound calls with website visitor behavior in your analytics tools, and with revenue data in your CRM.
Start tracking your calls today
Try Dexem’s call tracking solution free for 30 days, including 5 tracking numbers and 120 minutes of calls.
Frequently asked questions about call tracking
Is it possible to track phone calls?
Yes, it is possible to track phone calls by using dedicated tracking numbers for each marketing channel, allowing you to link every incoming call to its specific acquisition source, keyword, or offline advertisement for precise ROI measurement.
- Static Tracking: Assign unique numbers to offline supports or specific campaigns.
- Dynamic Call Tracking: Swap numbers automatically on your website based on the visitor’s session.
- Data Integration: Sync call analytics directly into your CRM or Google Ads.
What does a dynamic number mean?
A dynamic number means a unique phone number automatically displayed to a website visitor based on their traffic source, allowing marketers to accurately track the specific campaign, keyword, or channel that generated an inbound call. This technology links offline conversions to online sessions, providing precise ROI data to optimize marketing spend and enhance customer journeys.
What is call conversion?
A call conversion refers to a specific, valuable action taken by a lead during or after a phone call, such as scheduling an appointment or completing a purchase. It validates the effectiveness of your marketing campaigns.
- Sales or orders directly over the phone.
- Appointments and consultations bookings.
- Qualified leads matching specific criteria.
How to check converted calls?
To check converted calls, you should access your Dexem Call Tracking dashboard to view detailed reports. This tool identifies which marketing campaigns generate phone leads by tracking conversion sources like keywords, landing pages, and offline media.
- Log in to your Dexem portal to see real-time call logs.
- Analyze reports by source, campaign, or keyword to identify conversions.
- Integrate data with Google Analytics or CRMs to centralize conversion tracking.
What is call tracking software?
Call tracking software is a technology that uses dedicated phone numbers to link inbound calls to specific marketing sources, enabling businesses to measure the ROI of their online and offline acquisition campaigns accurately.
- Attribution of leads by tracking the original marketing source, keyword, or campaign.
- Optimization of marketing budget by identifying high-performing channels and reducing waste.
- Detailed call analytics to measure call duration, volume, and customer journey.
- CRM integration for automated data syncing and improved lead management.
What is static and dynamic number?
Pour intégrer les données d’appels dans votre CRM, Dexem propose des connecteurs natifs et des outils flexibles qui automatisent la remontée d’informations pour enrichir vos fiches clients et optimiser votre suivi commercial.
- Connecteurs natifs : synchronisation directe avec des solutions comme Salesforce ou HubSpot.
- Automatisation : création automatique de contacts et d’activités lors d’un appel.
- API et Webhooks : intégrations personnalisées pour vos outils métiers spécifiques.
- Zapier : connexion simplifiée avec des milliers d’applications professionnelles.
How to measure marketing ROI with call tracking data?
To measure marketing ROI with call tracking data, you must attribute phone conversions to specific campaigns by using tracking numbers to compare the revenue generated from calls against your total marketing acquisition costs.
- Assign unique numbers to each online and offline marketing channel.
- Track call conversions by integrating data with your CRM or Google Analytics.
- Analyze lead quality using call duration or scoring to identify high-value prospects.
- Calculate ROI by dividing call-driven revenue by the campaign’s investment.
Can I integrate call insights into my CRM system?
You can integrate call insights into your CRM system by connecting Dexem’s Call Tracking solution with your business tools to automatically sync call data, enrich lead profiles, and accurately measure the performance of your marketing campaigns.
- Automatic synchronization of call data and recordings.
- Enhanced lead qualification within your CRM interface.
- Precise ROI measurement for every marketing channel.
How to attribute phone conversions to digital marketing campaigns?
To attribute phone conversions to digital marketing campaigns, you must use Call Tracking technology, which links each inbound call to its specific online source through dynamic number insertion or dedicated tracking numbers.
- Dynamic Number Insertion (DNI): Displays a unique number for each web session to track keywords and ads.
- Tracking Numbers: Assigns specific numbers to different acquisition channels or campaigns.
- Data Integration: Syncs call data with analytics tools and CRM systems.
