When phone calls are part of your customer acquisition strategy, understanding which marketing campaigns bring you calls is very important to manage effectively your investments.
Call Tracking consists of using dedicated phone numbers, called tracking numbers, for each ads, each traffic source or each visitor, to associate calls with the right acquisition campaigns, advertising medias, traffic sources, keywords, visitors and pages.
With the website dynamic number insertion, you're displaying tracking numbers on your pages depending on the channels or the visitors sessions. You can analyze inbound phone call conversions by campaigns, channels, keywords, and landing pages, like you already do for clicks and forms.
Display static tracking numbers on the online & offline marketing medias, ads, campaign you are investing in, in order to reveal which of them are generating phone calls and improve the ROI of your marketing actions.
With website dynamic number insertion by traffic source, you compare inbound phone calls based on acquisition channels such as Organic Search (SEO), Paid Search (Google AdWords, Bing Ads), Referral, Custom UTM Parameters, Email Marketing, Social Networks, etc.
With website dynamic number insertion by visitor session, you make a deeper analysis on phone calls by keywords, ad groups and campaigns in Google AdWords. And you have a complete view of the visited pages (landing, last, etc.) and the multichannel attribution.
Get the Call Tracking data in your Web Analytics tools, such as Google Analytics, Google AdWords, or Adobe Analytics, to deeper analyze phone calls into your cloud marketing solutions.
Help your sales team by integrating your Call Tracking account with Salesforce Sales Cloud or any other CRM solution to complete your prospects and customers information with call data.
Use our APIs and WebHooks to integrate with other cloud services, legacy software or any other platform.
Demonstrate the performance of the marketing campaigns by proving the results made for your customers. Also measuring inbound phone leads will help you show them better results at a constant budget. You build a long-term relationship of trust by showing your clients that they were right to use your services.
For them, it's even more conversions. For you, these are mostly satisfied customers and new revenue opportunities.
In addition to help you mechanically improve the ROI of your marketing campaigns by optimizing your budget, our Call Tracking product helps you reduce the number of missed calls to increase leads, sales and revenue.
With intelligent call routing, call history, and real-time alerts for missed calls, your sales team have the right tools to increase the number of calls they answer and to call back the leads that contacted you.
Call us now directly at +1 (646) 553-6446.