Call Tracking
Analyze phone calls from your marketing campaigns to measure performance of ads, traffic sources, keywords & Web pages.
Do you know how many calls are coming from your marketing?
As phone calls are part of your customer acquisition strategy, understanding which marketing campaigns are bringing you calls is very important to effectively manage your investments.
Dexem Call Tracking is about using dedicated phone numbers, called tracking numbers, for each ad, traffic source or visitor, to link your calls with the right acquisition campaigns, advertising medias, traffic sources, keywords, visitors and pages.
Measure phone calls from your online & offline campaigns
Dynamic Call Tracking
With dynamic number insertion, you can display different tracking numbers on your pages, depending on channels or sessions. You can analyze inbound phone call conversions by campaign, channel, keyword, and landing page, like you are already doing it for clicks and forms.
Static Call Tracking
Display static tracking numbers on your online & offline marketing media, ads and campaigns you are investing in, in order to find out which of them are generating phone calls, and improve the ROI of your marketing actions.
Analyze your inbound phone leads' digital journey
Channel Call Tracking
With dynamic number insertion by traffic source, you can easily compare inbound phone calls based on acquisition channels such as organic search (SEO), paid search (Google Ads, Bing Ads), referral, custom URL parameters, email marketing, social networks, etc.
Keyword, visitor & page Call Tracking
With dynamic number insertion by Web session, you can make a deeper analysis of your callers by the keywords, ad groups and campaigns they came from in Google Ads. More, you have a complete overview of the pages they have visited (landing, last, etc.), and identify their touchpoints through multichannel attribution.
Integrate Call Tracking data with Marketing & Sales tools
Google Analytics & Ads
Get Dexem Call Tracking data in your Web Analytics tools, such as Google Analytics or Google Ads, to analyze your inbound calls directly in your usual tools’ environments.
Salesforce & CRM
Help your sales team by integrating your Dexem Call Tracking account with Salesforce Sales Cloud or any other CRM solution to complete your leads’ and customers’ activities with call data.
Developers
Use our APIs and webhooks to integrate Call Tracking with other cloud services, legacy software or any other platform.
Increase sales & revenue, with better call management
In addition to help you mechanically improve the ROI of your marketing campaigns by optimizing your budget, Dexem Call Tracking helps you reduce the number of missed calls to increase leads, sales and revenue.
With intelligent call routing, call history, and real-time alerts for missed calls, your sales team have the right tools to increase the number of answered calls every day, and call back the right people at the right time.
Get started now !
Our experts are always available to answer any of your questions about features, integrations or pricing to get started with your Dexem Call Tracking account.
Frequently asked questions
Is it possible to track phone calls?
Yes, it is possible to track phone calls by using dedicated tracking numbers for each marketing channel, allowing you to link every incoming call to its specific acquisition source, keyword, or offline advertisement for precise ROI measurement.
- Static Tracking: Assign unique numbers to offline supports or specific campaigns.
- Dynamic Call Tracking: Swap numbers automatically on your website based on the visitor’s session.
- Data Integration: Sync call analytics directly into your CRM or Google Ads.
What does a dynamic number mean?
A dynamic number means a unique phone number automatically displayed to a website visitor based on their traffic source, allowing marketers to accurately track the specific campaign, keyword, or channel that generated an inbound call. This technology links offline conversions to online sessions, providing precise ROI data to optimize marketing spend and enhance customer journeys.
What is call conversion?
A call conversion refers to a specific, valuable action taken by a lead during or after a phone call, such as scheduling an appointment or completing a purchase. It validates the effectiveness of your marketing campaigns.
- Sales or orders directly over the phone.
- Appointments and consultations bookings.
- Qualified leads matching specific criteria.
How to check converted calls?
To check converted calls, you should access your Dexem Call Tracking dashboard to view detailed reports. This tool identifies which marketing campaigns generate phone leads by tracking conversion sources like keywords, landing pages, and offline media.
- Log in to your Dexem portal to see real-time call logs.
- Analyze reports by source, campaign, or keyword to identify conversions.
- Integrate data with Google Analytics or CRMs to centralize conversion tracking.
What is call tracking software?
Call tracking software is a technology that uses dedicated phone numbers to link inbound calls to specific marketing sources, enabling businesses to measure the ROI of their online and offline acquisition campaigns accurately.
- Attribution of leads by tracking the original marketing source, keyword, or campaign.
- Optimization of marketing budget by identifying high-performing channels and reducing waste.
- Detailed call analytics to measure call duration, volume, and customer journey.
- CRM integration for automated data syncing and improved lead management.
What is static and dynamic number?
A static number is a fixed phone number assigned to a specific marketing source, while a dynamic number is a unique, temporary number displayed to website visitors to track their precise online journey. Static numbers monitor offline media like billboards, whereas dynamic numbers link digital sessions and keywords to calls for accurate attribution.
How to measure marketing ROI with call tracking data?
To measure marketing ROI with call tracking data, you must attribute phone conversions to specific campaigns by using tracking numbers to compare the revenue generated from calls against your total marketing acquisition costs.
- Assign unique numbers to each online and offline marketing channel.
- Track call conversions by integrating data with your CRM or Google Analytics.
- Analyze lead quality using call duration or scoring to identify high-value prospects.
- Calculate ROI by dividing call-driven revenue by the campaign’s investment.
Can I integrate call insights into my CRM system?
You can integrate call insights into your CRM system by connecting Dexem’s Call Tracking solution with your business tools to automatically sync call data, enrich lead profiles, and accurately measure the performance of your marketing campaigns.
- Automatic synchronization of call data and recordings.
- Enhanced lead qualification within your CRM interface.
- Precise ROI measurement for every marketing channel.
How to attribute phone conversions to digital marketing campaigns?
To attribute phone conversions to digital marketing campaigns, you must use Call Tracking technology, which links each inbound call to its specific online source through dynamic number insertion or dedicated tracking numbers.
- Dynamic Number Insertion (DNI): Displays a unique number for each web session to track keywords and ads.
- Tracking Numbers: Assigns specific numbers to different acquisition channels or campaigns.
- Data Integration: Syncs call data with analytics tools and CRM systems.
